Dentsu Kenya has appointed Rehema Chege as Business Head, Creative.

Rehema joins dentsu with more than a decade of experience helping brands and businesses navigate growth, transformation and change across Africa.

Having held leadership roles at Ogilvy Africa and KOKO Networks, she brings deep experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership. Her portfolio spans some of the world's most recognised brands, including Coca Cola, Airtel, Hennessy, WWF and Diageo.

Known for challenging convention and bringing together creativity, culture and commercial thinking, Rehema has built a reputation for helping businesses solve real problems, unlock growth and create meaningful impact.

At a time when brands are facing increasing pressure to move faster, connect more authentically and deliver measurable outcomes, her appointment reflects dentsu's continued focus on helping clients navigate complexity and create what comes next.

As Business Head, Creative, Rehema will lead dentsu Kenya's Creative business, working alongside clients and teams to deliver ideas, experiences and solutions that drive growth.

Rehema Chege said: "I've always been drawn to businesses that are willing to challenge convention and create what comes next. That's what excites me about dentsu. The opportunity to work with talented people, ambitious clients and powerful capabilities to solve meaningful business challenges is one I couldn't pass up. I'm excited for what's ahead."

Samantha Kipury, CEO, dentsu Kenya, said: "The industry doesn't need more campaigns. It needs better solutions to business problems. That's what Rehema brings. She's a builder, a challenger and a leader who understands how to turn creativity into growth. We're thrilled to welcome her to dentsu Kenya and excited about what comes next."