A collective of creators, strategists, technologists,
and analysts who understand Africa because we are Africa.
OUR STORY
Dentsu began over 100 years ago in Tokyo. Two decades ago, we made Africa our home. Today, we’re a dynamic force across 11+ markets and 30+ affiliates. We’re not just here, we’re of here.
Over the years, we’ve tackled uniquely African challenges with African solutions and watched those same ideas resonate across the globe. It’s proof that when you build with purpose and cultural truth, impact knows no borders. We’re rooted in culture, driven by insight, and shaped by the entrepreneurial spirit of the continent. Every brief we answer is an opportunity to solve real challenges with real solutions, built for Africa, by Africa.
Connect with us:
Dentsu isn’t just another global network it’s a century-strong force of innovation, transformation and impact. Born in Tokyo in 1901 and now operating in 145+ countries, we partner with the world’s most ambitious brands to create meaningful, measurable change.
With a relentless commitment to innovation, we have redefined how brands connect with people. It’s not innovation for its own sake it’s innovation that moves the dial. Whether it’s boosting return on investments (ROI), shifting consumer behaviour or creating cultural relevance, we focus on outcomes that matter.
Dentsu exists at the intersection of creativity, data and technology, turning insight into advantage across every stage of the customer journey.
In Sub-Saharan Africa, our footprint includes:
11
Owned Markets
28+
Markets covered through our affiliate network
#1
In consumer and media insights
#1
Digital agency of the year
1,500+
People strong
250+
Clients across the region
350+
Industry accolades in just three years
Backed by global expertise, powered by African ingenuity
this is dentsu Africa
Shared Services
Scaled Excellence
Google Marketing Platform Sales Partner: SSA
Dentsu SSA has been recognised as a Google Marketing Platform Sales Partner, a game-changer for the region.
Official Status: Full GMP sales partner for Sub-Saharan Africa
Exclusive Tools: Access to Google’s top-tier marketing and analytics tech
Regional Expertise: Local insight meets global best-in-class solutions
Smart Targeting: Seamless campaign integration with pinpoint accuracy
Future-Ready Strategy: Built to deliver impact, scale and sustained growth
Whether you're scaling across markets or just starting your digital journey,
dentsu SSA is here to unlock your next stage of growth.
LEADERSHIP TEAM
UNIQUE BACKGROUNDS
UNIFIED LEADERSHIP
From founders to trailblazers, our leaders are entrepreneurs at heart, experts by experience.
Ready to stand out?
