The challenge 

A major e-commerce retailer needed to optimise its marketplace advertising strategy to improve product visibility and ROI. The brand’s campaigns were limited by narrow keyword testing, inefficient bidding, and an underutilised assortment strategy. 

The solution 

Our team conducted a full audit of the retailer’s Sponsored Ads account, analysing campaign structure, keyword performance, and product assortment. 
Key measures included: 

• Implementing keyword expansion and bid testing methodologies. 

• Refining product listings for enhanced visibility and conversion. 

• Weekly optimisations and real-time performance management aligned to promotional calendars. 

• Strengthening collaboration with marketplace partners to stay agile and responsive. 

The result

• +135% increase in ROI. 

• +15.3% uplift in ad revenue within the first month. 

• Improved efficiency and scalability of retail media activity. 

Key Takeaway 

By combining continuous optimisation, strategic collaboration, and smart bidding, the retailer achieved strong growth and improved campaign efficiency across its marketplace portfolio.