SOCIAL IMPACT
At dentsu Africa, we don’t just work in Africa — we work for Africa.
Across all our markets, we combine data, creativity, and purpose-driven strategy to help address the continent’s most urgent social and environmental challenges.
Our ambition: to build a more inclusive, sustainable, and future‑ready Africa for all.
Social Impact
Purpose in Action
Our social impact strategy is anchored in three pillars: decarbonising operations and media supply chains, championing equity through education and advocacy, and using digital tools to drive behavioural change. We activate not just our business, but the people and partners around us to deliver measurable impact.
SUSTAINABILITY Building a Resilient, Low‑Carbon Future
Inspired by dentsu’s global 2030 sustainability strategy, we embed responsible practices into every part of our business — from energy‑efficient operations and circular design to responsible media and climate‑positive innovation.
We’re not only reducing emissions; we’re helping industries and communities across Africa rethink their relationship with the planet.
Key Impact Projects
Across Africa
Draw the Line Against Malaria
A youth‑driven movement created with Malaria No More UK and the RBM Partnership. Using the award-winning Muundo design system, the campaign mobilised young Africans, unlocked $2M in pro bono media, reached 441M+ people, and helped secure a $4.1B global commitment to malaria elimination.
HEART HEALTH FOR ZAMBIA
In partnership with the National Heart Hospital, this nationwide initiative drives public awareness, early detection, and healthier behaviours. Using dentsu Zambia’s communication expertise and clinical insights, the campaign aims to reduce preventable cardiovascular deaths and support stronger, healthier communities.
Talent Incubator: dentsu Zambia
x University of Lusaka
A collaborative programme bridging academic learning with the realities of agency life. Students receive mentorship, tackle real client briefs, and build portfolio‑ready work, preparing them to confidently enter the marketing and media industry.
Dentsu Internship Programme
We offer paid internships in South Africa, providing early-career talent with practical experience in media, strategy, and creativity to fuel Africa’s digital economy.
Dentsu School of Influence
A creator accelerator empowering young influencers in South Africa and Kenya.
In Kenya, 60 graduates secured 40+ brand partnerships with leading brands including Diageo and L’Oréal. The programme continues to expand across the continent.
Billboard Buddy
An innovative initiative converting used billboard vinyl into marine animal rescue stretchers. Currently used by the Two Oceans Aquarium, with plans to extend into emergency and disaster‑relief applications across Africa.
Backpacks from Billboards: dentsu Zambia x PRIMEDIA
Upcycling used billboard vinyl into durable schoolbags made by local women in Lusaka. Bags were donated to the Home of Love orphanage — supporting education, women-led employment, and waste reduction.
One Day for Change
Our annual volunteer movement unites dentsu teams across Africa. Activities include:
Tree planting
Community clean‑ups
Food security campaigns
Packing 51,000+ meals with Rise Against Hunger
In South Africa, our Cape Town and Johannesburg teams focused on supporting child nutrition and local food systems.
Carbon Neutral by Design
We integrate carbon reduction into every layer of our business — from sustainable procurement to energy efficiency and nature‑based solutions — contributing to dentsu’s global net‑zero 2030 goal.
Our Blueprint for Change
From Lusaka to Nairobi, Cape Town to Accra, we are building a more sustainable and equitable Africa powered by bold ideas, inclusive partnerships, and community empowerment.
For us, purpose is not a slogan. It’s how we design the future.
LEADERSHIP
Leadership Driving Impact Across Africa
From founders to innovators, our leaders are entrepreneurs at heart and experts in African markets.
Ready to grow?
