A seasoned integrated marketing and media leader with over 20 years' experience across Sub-Saharan Africa. She's held senior roles managing investment, media, and brand strategy for clients like Coca-Cola, delivering commercial and creative value across multiple African markets.

An optimist by nature and a strategist by profession, Hilda balances analytical rigour with an intuitive understanding of consumers. When she's not leading commercial transformation, she's embracing adventure whether it's skydiving, shark cage diving, or exploring the continent she calls home.