Leading data and Martech strategy at dentsu Africa, delivering data-led innovation for clients. With more than 20 years' experience in data engineering and audience technology, he combines hands-on expertise with academic credentials including a Master's in Information Systems from UCT and an AI diploma from MIT.

Paul's background spans media, start-ups, and advanced analytics, making him a key architect of dentsu's digital evolution in the region. As Chief Data Officer, he helps brands unlock the full value of their data through tailored strategies that drive measurable growth.