

Feb 7, 2025
Case Study
Give a Generous Voice | Cadbury
The background
African stories are vanishing. In the olden times, folk tales were orally passed down to their children. Sadly, due to parent's busy schedules, this tradition is quickly being forgotten.
African parents, are not having enough family time.
The solution
An online portal that is archiving stories told by parents to their children by recording the parent's voices. Furthermore, the same story, through AI and machine is compressed, transcribed and translated into four languages; French, Portuguese, Swahili and English, allowing the same story to be shared anywhere in Africa.
The result
18M parents
3 countries | Kenya, Zambia, Mauritius
1467 recorded stories
49K hours of storytime archived




