Feb 7, 2025

Case Study

Give a Generous Voice | Cadbury

Give a Generous Voice | Cadbury

Give a Generous Voice | Cadbury

The background

African stories are vanishing. In the olden times, folk tales were orally passed down to their children. Sadly, due to parent's busy schedules, this tradition is quickly being forgotten.

African parents, are not having enough family time.

The solution

An online portal that is archiving stories told by parents to their children by recording the parent's voices. Furthermore, the same story, through AI and machine is compressed, transcribed and translated into four languages; French, Portuguese, Swahili and English, allowing the same story to be shared anywhere in Africa.

The result


  • 18M parents

  • 3 countries | Kenya, Zambia, Mauritius

  • 1467 recorded stories

  • 49K hours of storytime archived


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Ready to stand out?

LET'S TALK

Ready to stand out?

LET'S TALK

Ready to stand out?

LET'S TALK

Born in Japan. Raised in Africa.

Born in Japan.

Raised in Africa.

Born in Japan. Raised in Africa.