Joel Rao brings 14 years of global digital marketing and entertainment expertise, overseeing diverse dentsu units across East Africa. Cofounder of Africa Creative Agency and dubbed a “Digital Mad Man,” Joel has delivered awardwinning campaigns for Safaricom, Netflix, Mondelez and more, earning honours from Loeries, Cannes Lions and the Luum Global Awards. Together, Samantha and Joel lead dentsu Kenya with innovation, inclusivity and impact.