A digital pioneer with over 20 years’ experience, Serigne Barro founded Senegal’s first web agency at 24 and later launched Voice Africa. His 2018 joint venture with dentsu established a leading integrated group across Senegal, Côte d’Ivoire and Cameroon. Through P_i Group, he delivers creative, tech and media intelligence with international calibre. Serigne’s mission is clear: build a digitally empowered Africa tailored to local needs.