Dentsu Africa SOLUTIONS
Consumer in Your Pocket (COPO) is a mobile-first AI platform powered by Merkury’s database of over 140 million verified profiles across 48 touchpoints in SSA. It fuses generative AI with retrieval-augmented generation (RAG) to deliver responses grounded in data, not guesswork. Designed for brands, not consumers, COPO is your direct line to the market.
What does COPO do?
Talk to your audience anytime: Test ideas, messaging, or campaigns and get instant feedback.
Turn data into decisions: Unlock behavioural insights that drive sharper strategy.
Stay locally relevant: Decode consumer sentiment across African markets with cultural nuance.
Save time and money: Skip lengthy survey processes and move at the speed of business.
Why do brands need COPO?
Because the old way of gathering insights is too slow, too expensive, and too detached from reality. COPO is first-to-market in South Africa, Ghana, Nigeria and Kenya, combining dentsu’s proprietary CCS data with public sources in a simple, consulting-backed interface.
It’s privacy-compliant, secure, and built to help brands cut through noise with clarity. In a world where consumer expectations shift overnight, COPO ensures you’re not just keeping up you’re leading.
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