Dentsu Africa SOLUTIONS
Dentsu Merkury is redefining how brands connect with real people across Africa. Built in partnership with leading telcos, it is the continent’s most advanced identity and data platform designed to deliver precision, authenticity, and scale.
WHAT IS IT?
Merkury is dentsu’s proprietary identity solution, created to help brands move beyond broad, generic targeting. By combining Telco verified data with dentsu’s global technology, it offers access to millions of unique, authenticated consumer profiles. This isn’t just data it’s a living identity graph that powers person-based marketing at scale.
Verified Data Pool: Through strategic partnerships with Africa’s largest telecommunications providers, Merkury unlocks the continent’s biggest pool of verified consumer data: over 20 million profiles in South Africa alone, now expanding across Nigeria, Ghana, and Kenya to reach more than 140+ million verified profiles.
Identity Resolution: It stitches together fragmented signals into a single, privacy safe view of the consumer, enabling brands to engage with accuracy and confidence.
Activation at Scale: Integrated directly into dentsu’s media and analytics ecosystem, Merkury allows campaigns to be activated seamlessly across channels, delivering measurable impact.
WHY IT'S COMPLIANT
Merkury is built on a foundation of privacy, transparency, and consent. By leveraging telco partnerships, every profile is verified and compliant with local data protection regulations. The platform ensures brands can engage responsibly, with consumer trust at the core.
Why it matters
Largest Verified Data in Africa: No other platform offers this scale of authenticated consumer insight.
Precision + Authenticity: Move beyond assumptions to connect with real people, not proxies.
FutureReady Growth: Designed to adapt, scale, and sustain impact across diverse African markets.
The new standard
With Merkury, dentsu Africa is setting a new benchmark for data driven marketing. It’s not just about reaching audiences it’s about building authentic, compliant, and scalable connections that drive growth today and tomorrow.
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