Global-first, Africa-born: we train creators, empower brands, and transform influence into cultural and business impact.
At the Dentsu School of Influence, we believe influence is more than borrowed reach its cultural currency. Launched in South Africa as a global first, the school was created to bring rigour, craft, and purpose to a discipline too often dismissed as a buzzword.
It’s where brands and creators meet as equals, building partnerships that move beyond transactions to create genuine cultural impact.
What began in Johannesburg and Cape Town has quickly scaled across Africa launching in Kenya, Ghana and Nigeria and beyond, reaching Spain and continuing to expand to new regions worldwide. Each market brings its own cultural heartbeat, and our programmes are designed to reflect that, ensuring influence is always authentic, never formulaic.
DSOI trains and schools’ creators to think strategically, build their craft, and understand the business of influence. Through mentorship, workshops, and real-world campaigns, we equip them with the tools, insight, and confidence to deliver work that resonates with audiences and drives measurable brand impact. For brands, it means partnerships grounded in trust and insight. For audiences, it means influence that moves beyond noise to shape culture, spark conversation, and build lasting brand love.
Connect with us:
LEADERSHIP TEAM
UNIQUE BACKGROUNDS
UNIFIED LEADERSHIP
From founders to trailblazers, our leaders are entrepreneurs at heart, experts by experience.
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