Africa-first, insight-led: over 50 million verified users,
48 touchpoints, and data that powers smarter, responsible, and culturally relevant brand decisions.
At Dentsu Data, we believe creativity thrives on insight. Our mission is simple: transform data into strategy, technology into growth, and analytics into action. From uncovering audience truths to optimising campaigns in real time, we make numbers meaningful so brands can make decisions that truly matter.
Central to our offering is Merkury, Dentsu’s proprietary data platform, powered by strategic partnerships that reach over 50 million verified users across 48 touchpoints. Privacy and compliance sit at the heart of everything we do, ensuring data is not only powerful and actionable, but responsible and trusted. It’s the most effective, truly African-first platform changing how brands connect with audiences, make decisions, and drive measurable results.
Operating across Africa and beyond, Dentsu Data combines local expertise with global best practice. From predictive analytics and audience modelling to data-driven creative and performance measurement, we give brands the tools to act with precision, agility, and confidence. By turning complexity into clarity, we transform data into real-world impact that shapes culture, drives business, and powers growth.
Connect with us:
LEADERSHIP TEAM
UNIQUE BACKGROUNDS
UNIFIED LEADERSHIP
From founders to trailblazers, our leaders are entrepreneurs at heart, experts by experience.
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